Gambling and gaming take the two top spots, and undoubtedly shopping ads are attracting visitors with ads. The adult entertainment industry is known for driving huge profits, and is in fact twice as large as the online finance industry, in terms of traffic share, as we can see in the chart below.Īdult sites are also the fourth largest category in terms of traffic from display ads, coming in right after shopping with a little over 3 percent of the market share of traffic. The adult entertainment category ranks seventh on the list of leading categories, falling just below computers and electronics and surpassing a variety of other very strong categories, including games and sports.Īdult sites are clearly the vice (and pastime) of choice, as it beats out gambling beauty and fitness, travel, health, and recreation. To put that in perspective, ExtremeTech surveyed usage data pulled from Google’s DoubleClick Ad Planner, and discovered that the most popular adult entertainment site on the web serves up 4.4 billion page views per month - Reddit, by comparison, clocks in with just 2.8 billion. The results may surprise you – and also provide fresh perspective on how online marketers working in this category maximize their returns.Īdult entertainment websites are responsible for 4.41 percent of all desktop visits in the internet worldwide (in Feb 2015). But just how much of this traffic is coming from adult websites, and where is it coming from? We teamed up with SimilarWeb to explore the murky world of online porn consumption. Adult entertainment is one of the leading industries driving website traffic online.